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TAG Heuer watches

TAG Heuer history

Prestige, performance, avant grade technology and absoute reliability have characterized Heuer philosophy from the first chronograph designed in 1882 to the revolutionary automatic movement in 2004. Tag has been a leader in most of the watch innovations in timepiece history. (...con't below)


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In 1862, Edoard Heuer patented the first crown winding mechanism for pocket watches receiving a silver medal award at the 1869 Paris World Fair. 1895 saw the emergence of the Tag Heuer patented first water resistant cases for pocket watches. In 1920, Tag was designated to be the official timekeeper of the Antwerp Olympic Games, Paris in 1924 games and Amsterdam in 1928. In 1945, General Eisenhower purchases a Tag Heuer chronograph and signs the movement, dial and case.

Tag Heuer Swiss Watches in Car Competitions

In the 50's and 60's, Tag can bee seen being used in numerous car competitions and rallies all over the world. The more famous ones were the Panamericana rally that was held in Mexico to celebrate the completion of Mexico's section of the Panamerica Highway. During 1969 to 1971, Tag Heuer introduced the very first wrist chronograph fitted with an automatic self winding movement. Tag Heuer was chosen as Team Ferrari's official timekeeper from 1971 to 1979 and won Formula 1 world titles in 1975 and 1977. Tag Heuer launched the world's first LCS pocket sized quartz stopwatch accurate to 1/100th of a second.

Tag Heuer Watches in the World of Sports

1980, Tag Heuer is designated official timekeeper of the Olympic Games in Lake Placid and Moscow. Heuer joins the "Tag" group in the year 1985 and changed thier logo and name to Tag-Heuer and gained acknowledgement as well as popularity. The Tag Heuer brand with its traditioanal roots, has been closely associated with the world of sports, providing official timepieces for the Olympic Games, FIA Formula 1 World Championships and other popular international sporting events, since the early 1900's.

Tag Heuer Watches Official Timekeeper and Sports Ambassadors

From 1992 to 2003, Tag Heuer becomes the Official Timekeeper of the Formula One World Championships. A testament to the accuracy and durability of Tag Heuer. Sports and celebrity icons like Tiger Woods, Maria Sharpova, Yao Ming, Brad Pitt and Uma Thurman to name a few have all been ambassadors for Tag Heuer. Tag Heuer watchers are renowed for creating some of the most stylish and precise timepieces in the market that match the personalty of the comsumer. TAG Heuer is known for producing luxury timepieces that creates a magical blend of prestige enwrapped in power on the wrist.




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