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Fendi Swiss Watches

Fendi Watches Brief History

Fendi is an Italian company that was founded on 1925 in Rome. It was founded by Adele Fendi from a tiny leather goods shop and workroom in Rome, Italy. Her husband and her worked with private clients and today os one of Italy's most imprtant fashion homes.Like many Italian firms producing luxury goods, the Fendi company is a family dynasty owing a great deal of its success to the strong blood links comprising an intrinsic part of the business. (continued below)

It was run by the 5 daughters of Adele and Edoardo Fendi who became involved in the family business after the death of their father in 1954. In 1946, a time in which Italy struggled to cope with post-war reconstruction, the role of women is changing and it is when the Fendi daughters bring in new ideas and fresh energy into the Fendi brand.

Fendi Watches Famous Logo

Fendi is famous for its trademark "F" logo on both the bracelet and chronograph. This actually was the design that made Fendi watches famous and elegant sportivo timepieces.

Fendi is best known for its "baguette bags" and first started as a fur and leather shop. Fendi watches have been developed in the 1980's and are characterized as sleek, sporty, atttractive and trendy both for men and ladies. Fendi's Zucca Collection was the first set of watches that they released. The watches featured the famous Fendi logo FF on the bracelet and on the chronograph face and was the first to bring notice to the Fendi lines of elegance and sportivo timepieces. After the successful introduction of the Zucca Collection.

Fendi Watches Collections

Fendi produced more styles such as the Alegra, Epoca, Moda, Rivoli and Stella collections. All Fendi watches are manufactured in a high level of quality and standard and uses Swiss ETA movements. They are water resistant up to 100 feet. Each goldtone case has minimum 10 micron 18 karat gold plating wih individual serial numbers engraved on the case back. Fendi currently licenses the production of watches to Taramax in which it has a controlling interest.





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