In 1957 the company first launched its watch products with RADO as its brand. The company was considered as a pioneer after the release of their world’s first scratch-proof watch in 1962 called the Rado Diastar. Rado joined the SMH group in 1983 which was later renamed to Swatch Group in 1998.
Rado Swiss Watch Unconventional Materials and Design
Rado watches are recognized and distinguished from other Swiss watchmakers for their unique and attractive designs and usages of unconventional materials like ceramics, sapphire crystal, lanthanum, tungsten-carbide and titanium-carbide. The focus was to use these materials to develop combinations that are in harmony with both function as a timepiece and as a modern piece of jewerly. Rado has mastered the highly developed latest technology for manufacturing and using the hardest materials in the world. Rado is one of the biggest brands that are being forged in the market today because of its brand value. The forged watches are cheap and exact but lack the special original features. Rado watch has the largest collection timepieces inimitable to any other brand.
Rado Swiss Watch Firsts and World Records
In 1962, the owners of Rado were obsessed with the mission of producing the world's first scratchproof watch and a few years later, two Rado prototypes were manufactured, the Rado Concept 1 and Rado Vision 1. The Vision 1 was another grounbreaking achievement because instead of using sapphire crystals, Rado uses crushed diamonds on the watch casing to make it the world's hardest watch.
In 2004, Rado introduced the hardest watch on Earth and was awarded by the Guiness Book of World Records. The Rado V10K boasted of a watch that was coated with high tech crushed diamonds with a caseback and clasp that are both made of titanium. Its surface is as hard aa a real diamond. Basically, the engineering process transforms carbon into nano crystals diamond particles. Rado has perfected this process and enabled them to disperse a equal amount of diamond layer onto the shape of any hard metal component.
Rado Swiss Watch Today
Newer Rado watches of today generally look differently than other makers design. Market reaction to this varies with some preferring the traditional watch look and others appreciating the more distinct Rado "look". Due to this, Rado has garnered no less than 20 international design awards. It is one of the most treasured timepiece brands in the world and has 5900 retailers and 400 service centers around the globe.
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