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Michele Swiss Watches

Michele Watches History

Maurice Barouh, the watchmaker with his strong conviction in quality, style and craftsmanship founded Michele Watches in 1940. Michele watches was launched in Belgium characterized by the glamorous and vibrant style of the luxury watch brand. Michele watch company believed on the philosophy that a watch is merely not a timepieces but an expression of life. Although Michele watches were known in the United States for only a few years, the true beginnings of the company started in 1940... (continued below)

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Michele Watches Philosophy

The company began with the exquisite thinking of watchmaker Maurice Barouh in Belgium. His strong belief in quality and refinement set the company up for where it is today. Over time, Maurice eventually passed on his desire and passion to his son Jack Barough. Jack operated Michele watches in Latin America area and quickly became famous. It was his attention to individual detail and dedication to very peice of watch that carved a niche for Michele watches. He had a keen eye for every little detail that separated Michele watches from other brands. Jacka and Rita's first child was named Michele, hence the name of the company. At first, Michele watches created children's watches so their daughter would know how to tell time. To the suprise of Jack and Rita, the children's watches became a hit.

Michele Watches and its Road to Fame

The success that they garnered from the children's MIchele watches was an eye opener. They began thinking of expanding and decided to launch the MW collection. In 2000, the third generation of Barouh's joined Michele watches and started the collection in Miami. In 2002, Michele watches were selling strong and Michele and Jeremy followed the company.The CSX Diamond chronograph Michele watch propelled the company to fame in the USA.

Michele Watches Today

Michele brand has been globally recognized as a premier fashion brand always appealing to juvenile class and fashionable individuals. Three generation of Barouh family have put in their soul and efforts to make the brand an internationally acclaimed and competent watch company. watch company create their collections with the changing trend and fashion. Michele watches are recognized for their seasonal and classic luxury straps in nearly endless combinations. Besides offering the convenience and fun of versatility, Michele is also at the forefront of adaptability. The world of Michele is truly an enchanting array of contemporary fashion, cutting edge design and luxurious materials that fuses together in perfect artistic harmony.  MIchele watches have had several TV and radio commercials and have been featured in different magazines.





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