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Bvlgari Watches History
Bulgari is one of the leading manufacturers and retailers of luxury products. Since its beginning, Bulgari was dedicating on creating the highest quality jewelry and watches. The brand later successfully ventured into the production of perfumes, silk scarves, and eyewear.
Bulgari began creating in 1884 in Italy, when Sotirio Bulgari, a Greek immigrant, opened his first shop on Via Sistina in Rome In 1905, with the help of his sons, Costantino and Giorgio, a second shop was inaugurated on Via Condotti.
The store quickly became a place where the aristocracy, the rich and the famous came for unique high quality regal and trendy jewelry designs. During the first decades of the 20th century, the two brothers developed a passionate interest in precious stones and jewels becoming the finest professionals in this craft. They devoted their life to the creation of a "Bulgari style".
In1940s, Bulgari introduced their first timepiece, the snake-watch, inspired by the Art Deco period of the 1920s. It was unique and extravagant, flamboyant at its very best, with bold coils of gem studded gold. Bulgari snake-watch quickly became an unmistakable attribute of jewel-watches.
Even though the company had designed and sold pocket, lapel, and wrist watches for men and women for many decades, Bulgari did not introduce a major collection of its timepieces until the late 1970s. In 1977 the Bulgari Bulgari was created, with a double engraved logo on the perfect cylindrical section, which became the company's most recognized and highest selling watch. In the 1980s, Bulgari remained in the high position of the jewelry market, expanding itself by opening several other stores throughout the world: Munich, London, Milan, Hong Kong, Singapore and Tokyo.
Most Bulgari watches are made of over 200 pieces, some of them as little as 0,3mm in size, which requires utter professional knowledge and skills in the craft of watchmaking. Bulgari is one of the very few manufacturers able to produce watches with high-complicated movements.
Bulgari watches are made in the heart of the "watch valley" in Switzerland and are subject to the toughest tests to insure the highest standards of quality of their movements. Bulgari's strategy of continuous search of perfection, technological development, spiritual beauty and original style led this company to be one of the finest and top selling watch-building companies in the world.
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