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Products > by Swiss Watch Brand > Rado

Rado a Swiss watch manufacturing company was established in 1917 under the name Schlup & Co. and primarily was involved in making only watch movements. In 1957 the company first launched its watch products with RADO as its brand. The company was considered as a pioneer after the release of their world’s first scratch-proof watch in 1962 called the Rado Diastar. Rado joined the SMH group in 1983 which was later renamed to Swatch Group in 1998. Rado watches are recognized and distinguished from other Swiss watchmakers for their unique and attractive designs and usages of unconventional materials like ceramics, sapphire crystal, lanthanum, tungsten-carbide and titanium-carbide. Rado is one of the biggest brands that are being forged in the market today because of its brand value. The forged watches are cheap and exact but lack the special original features. Rado watch has the largest collection timepieces inimitable to any other brand.

 

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