The Heuer is among the list of Swiss Watch making companies with its origin in 1860. Edouard Heuer established the company in Switzerland that specialized in designing the sports watches and chronographs. Prestige, performance, avant-grade technology and absolute reliability have characterized Heuer philosophy since its first chronograph designed in 1882. Heuer joins the "TAG" group in the year 1985 and changed their logo and name to Tag-Heuer and gained acknowledgement as well as popularity. The TAG Heuer brand with its traditional roots, has been closely associated with the world of sports, providing official timepieces for the Olympic Games, FIA Formula 1 World Championship and other popular international sporting events, since the early 1900's. Tag Heuer watches are renowned for creating some of the most stylish and precise timepieces in the market that match the personality and taste of the consumer. TAG Heuer is known for producing luxury timepieces that creates a magical blend of prestige enwrapped in power on the wrist.